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- Title
- Journal of Regulation Studies 2013 Vol.22 No.106. A Study on Differential Regulatory Effects in the Retail Industry on Total Sales of Manufacturers across Product Categories
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- Author
- Park, ByungMoo · C...
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- Subject
- Corporate/Industrial Policy
- Publish Date
- 2013.06.30
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- File
- -
- View Count
- 9003
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- Vol.
- 2013 Vol.22 No.1

This paper attempts to investigate how the regulations which are designed to protect small scaled retailers from the competition led by large scaled retailers influence the total sales of manufacturers. The sales data of 61 brands of 10 companies whose products are sold to all available channels have been collected for 50 months before and after regulatory measures were introduced in 2012. The monthly prior year retail sales change and the monthly prior year KOSPI change are adopted as control variables and two regulatory measures are adopted as dummy variables, Among 61 products, the number of products whose sales have been increased is 9, while whose sales have been decreased is 20. The results show that the regulatory effects differ across the product categories. Especially, the products which are classified into the low susceptibility products to in-store promotion show the decreased sales.
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