The core factor in the realization of  location-based services (LBS) is locational information. When the subject of the locational information is 'human', the person's locational information directly connects with the issues of the protection of personal information and privacy. The distinction between personal information and privacy is needed since personal locational information may cause intrusion of one's privacy, which differs from information  such as one's name, registration number, address and telephone number. Therefore, it implies that stronger protection measures are called for in the case of personal locational information compared to other personal information. Since the LBS will be widespread in the near future, it is necessary to establish rules that satisfy both service providers and customers and that enhance the reliability of the service. Locational information protection laws should include information contracts, regulation on locational information and privacy, and the protection of sensitive private information.

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